In the United States, people primarily use YouTube and Facebook, although TikTok has seen considerable increase in its user base since 2021.
Social networking sites face misinformation and data privacy issues. Adults in the US utilize YouTube, Facebook, and other apps. Congress tried to ban TikTok, but its popularity grew.These data are from a 5,733-person Pew Research Center study from May 19–Sept. 5, 2023.
YouTube topped our online popularity poll. US adults use video platforms 83%.Although fewer individuals use it, Facebook dominates online. Most Americans (68%) use social media.47% of Americans use Instagram.Although some Americans use them, other sites and apps are less popular:
The rapid expansion of TikTok's user base is particularly noteworthy. An increase of 12 percentage points from 2021's 21% to 33% of adults in the US report using the video-based platform.
The other sites asked about grew little or not at all in recent years. YouTube and Facebook dominate social media, although adult usage has stayed constant since 2021.
The Center has long monitored websites. Email and web responses replaced phone calls. We must be careful while examining these issues because mode changes since our 2021 study can affect study results in many ways.
Instagram use is 78% among 18-to-29-year-olds and 15% among 65-year-olds.Snapchat is utilized by 65% of U.S. under-30s and 4% of seniors.62% of 18-29-year-olds use TikTok, vs. 10% of 65-year-olds.All three platforms have 30–49 and 50–64-year-old Americans.
54% of Hispanics and 51% of Asians use WhatsApp. This contrasts with 31% of Black adults and 20% of Whites.
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